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Blame and shame in luxury consumption
She sits at the table, shoulders slumped, fiddling with her new designer bag. Her ears turn redder by the second. She avoids eye contact while stammering about quality and reasonable price. The guilt after buying a luxury item and the looming threat of social criticism are like whispers—faint but lingering. Recent developments among China’s luxury consumers, however, have turned these ever-present whispers into louder discussions around luxury shaming.
